Category: Uncategorized
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The Story Matters
I’m a fan of great storytelling. There are various elements that go into a great story:Plot – The series of events that make up the story, including exposition, rising action, climax, falling action, and resolutionSetting – The time and place of the story, which can be described explicitly or left to the reader to infer Characters…
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Breaking Some Eggs
One of the things I enjoy most out of video editing is making a sequence. Taking the various angles and takes from the video shoot and making a cohesive story is thrilling. It seems as though only the editor knows how much work goes into making something that could be boring come alive. Tom Schroeppel…
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Audible
This has nothing to do with Amazon. It has to do with football and the quarterback changing the play at the line of scrimmage because he didn’t like what he saw the defense doing. Well, I had a script, I shot my footage for the script and began my editing. I realize, I don’t care…
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Back to Basics
I’ve been a photographer for a little over five years. When I’m out shooting I don’t think about some of the basic fundamentals, camera setting, or finding my subject. Mrs too the time I’m given my subject and I know I need an establishing shot, action, portrait, and some medium and close-ups mixed in. To…
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Planning for Sound
My preproduction work felt great. I had a script and a plan to record between three to five minutes add some nat sounds and I will be golden. That was the plan. I recorded great nat sound at the beginning of the marathon. One the race started and I was engulfed by 23,000 people I…
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Making Sounds Click
I’m very fickle when it comes to podcasts. It’s hard for me to do talking heads even if the substance is something I’m genuinely interested in. Let me give you a few examples I recently tried to listen to the Joe Rogan Experience from a few years ago when he interviewed James Hatfield of Metallica.…
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I’m The (journey) Map
I’m old enough to remember going on a long road trip as a kid. Before the internet and Mapquest we had a Rand McNally Road Atlas. The map had all the highways, by-ways, toll roads, and back roads across the country. With this trusty map I could help navigate my dad from Cameron, Missouri to…
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Houston… We Have A Problem (Statement)
When designing UI/UX there three things that need to be defined; a problem, a goal, and a solution. Aaron Benjamin writes in his blog, Design: How to Define a Problem, “The greatest challenge in creating something is balancing how it looks and feels with how useful it is. Finding the sweet spot between aesthetics and…
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Being Empathy
The crazy digital maze of algorithms, links, scrolls, click here, and swipes takes a toll wether we know it or not. Apps can be easier on a user. A product can actually deliver on it’s promise. A website can be a resourceful tool. “Although empathy appears to be an innate ability, and men and women…
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Feel / Need
As humans we want to feel things. In movies or stories they want the audience to be moved to have an emotional response. Design is no different. The founder of Design Wiz Tech, Manish Sinha, writes in his article The 7 Principles of Design Psychology: How to Create Design that Resonate with your Audience, published…
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